Viktor&Rolf Fragrances / Visual Design
I contributed to the the Viktor&Rolf Fragrances US e-commerce site since its launch in 2018 through February 2022. I worked on all visual design projects that supported the site including email, social, and site asset creation. In 2020, emails generated 22% of the site’s sales and paid and organic social combined generated almost 50%, contributing to the site making over $2.5 million in only its second full year since launch.
To add social feeds to various pages throughout the Viktor&Rolf site, I adapted the base designs from vendor Olapic to create custom feeds for the homepage (1), product pages (2) and a full page gallery (3).